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Click on the images to view enlargements of the project below.
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[ethno]graphic design is the title of my thesis, but it is also a way of thinking and creating. This approach to the design process stems from my background in Cultural Anthropology and Visual Studies, which I found greatly aid my understanding of Graphic Design. [ethno]graphic design employs various methods to aid in the design process, primarily participant observation, dialogue and collaborative participation, techniques the designer will always have at their disposal. To download the thesis (with lots of pictures!), click here. A printed version of [ethno]graphic design may also be purchased, for a nominal fee, by clicking here.
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[ethno]graphic design, Book, Digital Color Print, perfect binding, 154 pages, 8.5” x 8.5”, 2006-08
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[ethno]graphic design, cover mock-up, 2007
[ethno]graphic design, Book, Digital Color Print, perfect binding, 154 pages, 8.5” x 8.5”, 2006-08
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[ethno]graphic design, Book, Digital Color Print, perfect binding, 154 pages, 8.5” x 8.5”, 2006-08 Summary: Visual communication is a part of everyone’s daily existence. It is a ubiquitous mode that shapes not only the environment that individuals inhabit, but the very identity of the individual. Graphic designers, who create the vast majority of the visual communication encountered, play a crucial role in the production of cultural identity. It is a necessity that designers understand that role, as agents of cultural production. [ethno]graphic design is an ever-evolving approach to graphic design which utilizes anthropological methods in the creative process. This document presents a collection of projects which take an anthropological approach to the design process, utilizing techniques developed by cultural anthropologists to aid the design process - primarily ethnographic fieldwork, participant observation, collaboration, multivocal representation and reflexivity.
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