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To view enlargements of the project below, click on the image or titles.
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In Spring 2008, I taught a Senior-level course at Virginia Commonwealth University titled, Advance Sequential Design. The 14 graphic design students in the course were asked to reflect on McLuhan’s writings, their validity today, and respond with probes of their own. The Medium is the (Instant) Message is the result.
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The Medium is the (Instant) Message, Offset b&w, 71 pages, 4.25”x6.88”, 2008
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The Medium is the (Instant) Message, Cover, Offset b&w,
The Medium is the (Instant) Message, Cover Spread, Offset b&w,
The Medium is the (Instant) Message, Title Spread, Offset b&w,
The Medium is the (Instant) Message, Table of Contents, Spread, Offset b&w, 71 pages, 4.25" x 6.88", 2008
The Medium is the (Instant) Message, Spread, Offset b&w, Designer: Michelle Frazzetta
The Medium is the (Instant) Message, Spread, Offset b&w, Designer: Sage Brown |
From the back cover: First published in 1967, Marshall McLuhan and Quentin Fiore’s book, The Medium is the Massage: An Inventory of Effects, introduced McLuhan’s philosophy of media to mass audiences, eventually becoming his best selling publication. While sometimes dismissed as being a publicity scam designed to make McLuhan a house-hold name, Massage was a new way of reading, marrying text and image in an unprecedented fashion. Pairing McLuhan’s probes (short “digestible” statements, written to insight thought) with Quentin Fiore’s direct and uncompromising graphic design, a startlingly new visual essay was born, which embodied McLuhan’s incredibly original ideas. Click here (or on the images to the left) to download a pdf version. Or... purchase your own copy (at cost!) here. |
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