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To view enlargements of the project, click on the image or links below. For more identity system design, click here.
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To download the Design Team's Brand Strategy and Identity System proposal click here. |
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TIA Logo Design, 2006
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Discover America Logo (Community Star), 2006 Dynamic and diverse, the community star is an icon that symbolizes the United States celebrated independence. ‘Discover’ is an active invitation to engage with the unknown… with the ability to find your own answer. ‘us’ as a shorthand play on United States’ speaks to the brand dimension ‘shared experience’… an open, inclusive dialogue where there are no boundaries between host and guest. As a tourism and travel brand, the arrows which compose the community star directly reference an iconic travel indicator understood by explorers from any market segment. |
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TIA Identity System Guide, 2007 The Design Team was given the task of creating 3 unique branding experiences and supplemental Identity System Guides for the Travel Industry of America. The Community Star System Guide can be downloaded in pdf form by clicking on the image to the left. To download the Design Team's Brand Strategy and Identity System proposal click here.
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