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QUESTIONS...

What is Anthropology?
Anthropology is the study of humanity. On this website it refers to cultural anthropology, the study of human society and culture.

What is ethnography?
Ethnography is the qualitative description of human social phenomena.

What is design?
Graphic design is a form of communication in which visual information is used to communicate a message.

Why do we need ethnographic design?
Visual communication is a powerful tool. As technology breaks down the distance barriers between people, graphic design becomes an integral method of communication. Unlike other "tools," visual communication works differently depending on the person using it. Ethnographic design is about understanding the tool—people understanding design and design being made to be understood .